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Frutiger Aero.
coming of age.
Angelina Cai ‘29, Malia Vasquez ‘29, Lindsey Azurin ‘29
November 19, 2025
Back in the 2000s, this is what you would see on computer screens and user interfaces, in an attempt to imagine a future that blends nature and technology–– vibrant images of fish and dolphins jumping out of grass, for example. Through Tiktok during 2024, “frutiger aero” resurfaced with a dolphin meme edited to the song “Symphony,” ironically contrasted a usually dark or demotivating caption.
One look at the screensavers, logos, and clothing of today shows that we have not lived up to the green and blue paradise envisioned by “frutiger aero.” Instead of the bubbly, high-definition styles, we find ourselves surrounded by pastels, muted shades, and nude colors. How did we get here?
In other words, gone went the ombre, and multitoned logos, and in came the solid single-coloured logos. We began consuming more content too. Things needed to be simpler, quicker to digest, and something we were able to get in one glance––“frutiger aero” simply had too much to focus on, so out went the landscapes with fish and dolphins and rainbows.
Take a look at our fashion as well–-we’ve abandoned the lacy sleeves and layers, trading them in for sleek tops, or easier-to-produce designs. By taking into account current trends, “fast fashion” caters to the general population with a harmful, one-size-fits-all attitude. Not only does this result in a lack of individuality, but it also sheds light to the prevalent consumerism seen in the fashion industry.
There has been a recent resurgence in going “retro,” favouring our parents’ old digital cameras over phones, or purchasing physical media over streaming services. We gave up our patterns in favour of solids, the details for simplicity, and the vibrancy for muted tones. And it looks like we might be wanting some of it back.